For organisers
Ticket prices and UK consumer law
How Biddly shows prices to buyers, what “fees deducted” vs “fees added” means, and why all-in prices appear before checkout.
Total price up front
UK law requires the price buyers see when they first look at a ticket to be the total they will pay, including mandatory processing fees. Adding fees only at checkout (sometimes called drip pricing) is not permitted.
- CMA guidance: gov.uk — Providing clear and accurate information about prices (CMA209)
- ASA ticket pricing rules: advertised prices must include non-optional booking and processing fees
Some large ticketing sites still show face value first. That is not a safe model to copy. Biddly shows the all-in amount automatically when you choose fees added.
Fees deducted vs fees added
Fees deducted (default, recommended): the buyer pays the ticket price you set. Stripe and Biddly fees come out of what you receive. This is the simplest option for price transparency — the listed price times quantity is the total, and on larger orders the fixed part of those fees is charged once, so more of each extra ticket stays with you.
Fees added: the buyer pays your ticket price plus processing fees, and you receive the full ticket price. Biddly shows the all-in total on discover cards, event pages, pay-what-you-want, and checkout. Extra tickets do not double the fixed part of those fees, so two tickets cost less than twice the one-ticket price.
Auction bids and paid ballot charges currently use the amount shown (your bid or listed price). Added fees are not applied on those winner charges.
Buy Now prices
Set one price per ticket type. £0 is free and uses your complimentary quota. When fees are deducted, a paid ticket must be at least £1.00 so Stripe and platform fees still fit. When fees are added, a lower listed price is fine because the buyer pays that amount plus fees.
Pay what you want
You can allow £0 so buyers register for free (complimentary quota). If they pay anything, the order must be at least £1.00.
Auctions
Winners pay their bid, so auctions are not free and bids start at £1.00 per ticket. That amount has to cover card processing. A reserve, if you set one, must also be at least £1.00.